Privacy Policy
Effective date: 17 October 2026
Shof TV ("the app", "we") is a media player for TVs and the web, with a companion website for accounts and subscriptions. This policy explains what information we process, why, and the choices you have.
1The app does not provide content
Shof TV plays content only from sources that you add yourself (for example your own IPTV or media server) and a small demo catalogue of freely licensed films. We do not host, sell or distribute TV channels, films or series.
2Information we process
- Device information: a random device identifier created by the app, a one-way hash of basic device characteristics (used to prevent abuse of free trials), and, only if you agree on the first screen, the device identifier provided by the TV's operating system (so you do not need to activate again after reinstalling; it is never used for ads or tracking). We also process the app version, the platform, your time zone (to show prices in the right currency) and the IP address the device connects from.
- Account information (only if you sign in): your email address, name and profile photo provided by Google sign-in.
- Your media sources (only if you add them): the server address, user name and password. Passwords are stored encrypted and are used only to connect your devices to your own server.
- App preferences: profiles, favourites, watch progress and settings, so they stay in sync across your devices.
- Subscriptions and support: the plan you request and whether it is linked to your account or, for the One TV plan, to that TV's device identifier; the start and end dates (including trial days carried over), the amount paid and the price region; promo or activation codes you use; and any name, phone number or message you send to support.
- Security logs: sign-in sessions with IP address and browser/app type, kept to protect accounts.
We do not use advertising trackers or analytics SDKs, and we do not sell personal information.
3How we use it
To run the service (activating devices, trials and subscriptions, syncing your settings), to prevent fraud and abuse, to answer support requests and to keep the service secure. We process this information because it is needed to provide the service you asked for, or for our legitimate interest in keeping it secure.
4Services we rely on
- Google Firebase Authentication / Google Sign-In to sign you in.
- The Movie Database (TMDB) for posters, descriptions and trailer references. Only titles are sent, never your personal information.
- YouTube plays trailers in the embedded YouTube player, which is subject to Google's privacy policy.
- WhatsApp if you choose to contact us or request a plan there.
- Our hosting provider, which stores the service data on our behalf.
5Retention and deletion
We keep information while your account or device is active. Subscription and payment records are kept as long as the law requires for accounting, even after an account is deleted. Security logs are kept for a limited period. You can remove your devices and media sources at any time from the website, and you can ask us to delete your account and its data using the contact details below.
6Security
Connections use HTTPS, passwords of media sources are encrypted, and access tokens and codes are stored only as hashes.
7Children
The service is not directed to children under 13, and we do not knowingly collect their information.
8Your rights
Depending on where you live, you may have the right to access, correct, delete or export your information, or to object to its processing. Contact us and we will respond within a reasonable time.
9Changes
We may update this policy. The date at the top shows the latest version.
10Contact
Use the contact options in the app (Menu → Contact us) or on this website.